Sign, sign, everywhere a sign
Blockin' out the scenery, breakin' my mind
Do this, don't do that, can't you read the sign?
--The 5 Man Electrical Band
There is something about signs that trigger me.
I was in L.A. last week shooting some ads for my agency. And there were so many signs. One was on the video monitor I was watching the shoot on.
Signs just beg me to challenge authority. Signs are created by petty people to try to control other people. And the irony is that, when there are too many signs with too many words on them, people just ignore them.
I just can't stop myself.