Thursday, September 29, 2011

Sniffing GetGlue

This is my "Check-in Legend" sticker for checking in more than 250 times.
I needed another social media site to check into like I need a hole in the head. So apparently I needed a hole in my head. I joined GetGlue. GetGlue is a social media site that combines some of the worst characteristics of MySpace, FourSquare, Facebook and Twitter into one annoying place. Instead of checking into places like FourSquare, you check in to let people know what music you are listening to, television show you are watching, book you are reading or thing you are thinking about.

In theory, you follow friends on GetGlue the way you do on Twitter and they all know what you are listening, watching, reading or thinking and see these scintillating posts like, "I am watching House Hunters." You can also link your Twitter and Facebook accounts to GetGlue so all of those people are privy to these fascinating posts as well.

This just about violates every rule Dan Zarrella cites in his book Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas that will ensure people don't read or repost any of your stuff on Twitter (or anywhere else for that matter). Almost every check in you make on GetGlue includes the words Zarrella claims are the kiss of death for ever being read (i.e. listening, watching, reading, playing, thinking, etc.)

GetGlue strongly encourages you to enlist as many friends as possible to join. And they encourage you to follow as many people as possible on GetGlue. In that way, GetGlue is very much like Amway, Mormans and Nichiran Shoshu Buddhists.

The twist with GetGlue is that you are rewarded for checking in with "stickers" that commemorate the number of check ins, the topics you check in on most and other random things. Once you have collected at least 20 stickers, you can click on a button and GetGlue will mail you actual hard copy versions of your stickers. You can do this once a month. This is the brilliance behind GetGlue. It is human nature (especially for OCD people such as myself) to keep pressing a button as long as you get a reward. Never mind that it is a virtual "sticker" that means absolutely nothing.

Other than unlocking stickers for checking in, you can also unlock exclusive stickers for checking in to particular things, like movie premiers, season openers, new releases, concerts, etc. So it is a marketing tool for PR people trying to get the masses to create a buzz around their product. You can also earn discounts for merchandise for checking in on some things.

The drive to collect stickers on GetGlue has spawned a website called getgluestickers.com. The site includes  lists of exclusive stickers available and hints on how to unlock them (i.e. specific words or phrases you need to put in the comments box when you check in).

As of this morning, I have earned 78 stickers. I imagine by the end of the day I will have earned closer to one hundred.

But it's not a problem. I can stop checking in anytime.


4 comments:

Clara said...

Just like rats in a Skinner box. Press the button. You should be a Skinner box for Halloween...share the love, so-to-speak.

Time said...

The analogy did not escape me when I got sucked into GetGlue. I could cover my Skinner box costume with stickers. I'm up to 163 now!

Naughti Biscotti said...

I was immune to this new site until you included the word "unlock". I love to feel the intellectual power that comes from unlocking things. For a brief moment I feel superior to everyone else. Ahhh haaa haaa... I am the GREAT UNLOCKER!!! ...

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Nah, I'm not going to join. In fact, I'm close to closing down facebook.

Time said...

NB,

But you get stickers! I've unlocked 241 so far. I think you can even get one for listening to Melissa Etheridge.

Closing down Facebook? Then what will you do?