Tuesday, March 29, 2005

The bad kernel caper

I was curious as to why I was having a heck of a time doing anything with Blogger today. So I went to their status page and read, "We're currently in the process of rolling back a bad kernel upgrade that has significantly impacted the service."

I hate that when that happens. But that certainly clears things up for me.

Note to IT people: Attempt to communicate to the lowest common denominator (that would be me) and assume your audience doesn't have your level of technical expertise.

A bad kernel to me is something I find in the bottom of a popcorn bag.

If I had written the status report, it would have read, "Thank you for being a loyal Blogger user. We have noted some problems with you being able to blog about what you had for breakfast this morning. We wish to reassure you that we are well aware of the problem and are frantically consulting technical blogs on other sites to pinpoint the problem. We suggest you come back later in time to blog about what you ate for dinner. "

Isn't that much better than telling us about your nasty "bad kernel" problem? That's why I'm a marketing professional.
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