Tuesday, August 17, 2004

We've come a long way, baby!

Once you start shaving, you're doomed to one of those endless tasks like making the bed or mowing the lawn. You've got to do it over and over for the rest of your life. Sure, you can grow a beard and pray that nature and genetics gives a full, heavy, manly beard instead of something that looks like moss growing on the north side of tree that's been mauled by a bear. But trust me, very few guys can grow a beard that looks decent and hides our double chins. So, we shave. And, I for one am always looking for a razer that rises above the hype and actually gives you a close, clean shave without a trip to the emergency room.

So, when Gillette introduced Mach 3 with it's macho body armor look and three blades, I had to toss my disposible blades and try it. It was okay, but despite the hype it was still just a shave with a shaver that got dull quickly and charged you an arm and a leg for replacement blades. And then, low and behold, along came M3Power-- a souped up version of the Mach 3 that Gillette's blades and razors division president Peter Hoffman called "a new system for men that delivers the best shave, and the best shaving experience."

Okay, like I said, I'm always look for the ultimate shaving experience. It's my holy grail. The power in the M3 Power comes from a battery and tiny motor, which Hoffman goes on to say,
"stimulates whiskers up and away from the skin, so the blades cut in just one stroke." Got to have it, got to have it! Plus, the blades are coated with a "thin uniform telomer" that isn't affected by use (don't have a clue what a telomer is, but smack my ass and call me Sally, it sounds good.) All this and, your face gets a gentle massage.

Come to papa M3 Power! Sounds so good, you'd think you'd need to smoke a cigarette after you shave.

So I put the Mach 3 in the cupboard and bought me a M3 Power. I mean, we're talking about being turned lose in the shower with a vibrating razor without being branded a pervert. This is marketing at its finest.

Bottom line...it was okay. It basically was a Mach 3 that vibrated. The shave wasn't noticeably different. It didn't stay sharp long and replacement blades cost even more if you can find them.

So now I'm waiting for SonicCare toothbrushes to come out with a razor that uses sound waves. Now that would be a razor.

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