Wednesday, April 25, 2007
The creative process
Working in marketing, you are pretty much expected to be creative on demand. It used to freak me out. You could be sitting in a meeting and someone would decide they needed a clever tag line for some project. Then everyone would turn and look at me. I've always been tempted to shout what comedian John Daly once said on a conservative talk show when he was asked to be funny, "I'M NOT YOUR MONKEY."
The problem is, the creative process isn't always pretty so you don't want people staring at you in the middle of it. It's kind of like making sausage. Once you've seen it, you lose your appetite for sausage.
I'm sorry, that wasn't a very creative analogy, but it is apt. Sometimes being creative simply involves slapping a bunch of crappy ideas down, grinding them up and forming them into a ball that you bounce around until it feels right.
But creative or not, the important thing is to have a ball.
Sorry, I'm not feeling very creative at the moment and it's the best I could come up with. Plus you are all looking at me. I don't like it when people look at me.
I see dead people?