I suppose some people will be offended by this. To me it was a play on the shirts that were kind of made popular by Wham in the 1980s. Choose Life was also bantered about in the movie Train Spotting (though I don't remember that as much as the scene with Spud and the sheets he had crapped in while sleeping over at his girlfriends' parents house). And more recently Choose Life has been co-opted by the anti-abortion supporters.
I just was spoofing on the Wham t-shirts. I'll probably get a nasty gram from the LifeBuoy soap people claiming infringement on their intellectual property. God knows you can't step on soapy toes. Soap is a slippery slope.
I have found it difficult hawking t-shirts without messing with someone's logo or intellectual rights. I'm going on the premise that, if most people haven't bothered going to my online t-shirt shop to buy anything, it's probably unlikely the intellectual property police will go there either.
For the most part, I think people and brands just need to lighten up. They are just words and pictures.
I find it very sad that some of the ones most worried about intellectual property are the ones who own the rights to some dead celebrity. And god forbid they lose some of their profit off from someone else's fame.
I'm willing to bet most people under 60 don't even know LifeBuoy is a bar soap (unless they watch Christmas Story every year and pay attention to the scene where Ralphie is getting his mouth washed out with soap for saying the "F" word.
BTW, I know Soapy Sales should technically be Soupy Sales (the 50s and 60s comic). But who would know that either.